Gruppo Forall announces the establishment of Pal Zileri Japan Co. Ltd.
The mission of the Newco, 100 % controlled by Forall spa, is to strengthen the branding
power in the Japanese market as a part of the development strategy in the Asia region.
Pal Zileri Japan will act as a strategic base of sales promotion, public relation and
marketing activities, putting a further impact and vis-à-vis appeal to the consumers.
The opening of a new flagship store in 2008 is part of the targets of the retail plan.
A three-floor building in Aoyama will be the new showroom and head-office and its
opening is expected for mid November.
