LAB F/W 17 @ PITTI UOMO
Florence's premier menswear event was a fitting venue to showcase the FW 2017-18 collection
Pitti Immagine Uomo is a world-renowned event synonymous with design, vision and international collaboration. Held each year in Florence at the Fortezza da Basso, the fair-cum-fashion show celebrated its 91st edition from the 10 to 13 January 2017 with events, pop-ups, shows and displays showcasing the very best in men's fashion. As such, it was the perfect place to exhibit the new LAB Pal Zileri fall/winter 2017-18 collection - Italian design with an international touch and a focus on urban sportswear.
The façade of LAB Pal Zileri stand at Pitti Immagine Uomo
LAB is an independent brand within the world of Pal Zileri, and has carved out its own niche in menswear. The LAB Pal Zileri FW17-18 collection is a sophisticated take on sports tailoring, effortlessly blending form and function. It is designed with a modern man in mind, one who travels the world from city to city and who desires versatility as well as quality from his clothing. It is the embodiment of urban chic and can be worn just as easily to a business meeting as it can to a nightclub. Tapping into Pal Zileri's skill and expertise, LAB Pal Zileri blends exquisite tailoring seamlessly with next-gen sportswear, executed in a considered palette of greys, dark blues, camo greens and rich burgundies with the occasional dash of bright yellow. Plush jacquards mix with all-over patterns, while the silhouettes remain natural and easy, with details such as drawstrings and hoods lending a streetwear edge and dose of practicality.
Form and function come together to create pieces in considered tones and cuts that are versatile enough to meet the many needs of the modern urban man on the move.
In order to best showcase this, LAB Pal Zileri was housed in a space that reflects this aesthetic for the duration of Pitti Immagine Uomo. Centred on an urban landscape always in movement, the collection was located at Fortezza da Basso, Costruzioni Lorenesi on the first floor. Muted tones and clean lines were interspersed with dynamic and bold strokes throughout the space, melding Italian design with experimental modern ideas and tempering a digital sensibility with contemporary elegance. In this way it was representative of the collection, allowing visitors to experience the pieces in a sensory and stimulating environment. Another element incorporated into the stand was the distinctive LAB Pal Zileri window logo, found not only on the main façade but also as a motif running throughout the collection and stamping it with the brand's distinguished personality.
Jackets and coats in jacquards and sumptuous yet thoroughly modern materials are juxtaposed to capture the essence of LAB Pal Zileri’s AW17’s blend of exquisite tailoring and urban next-gen sportswear.
The LAB Pal Zileri silhouettes are tapered, easy and natural
Last winter's Pitti Immagine Uomo played host to 36,000 visitors and more than 24,800 buyers, with over a third of them travelling from other countries. This year the event featured 16 sections, each relating to a different aspect of men's fashion and encompassing everything from big international brands to new design visionaries. The theme was 'Pitti Dance Off' and its slogan was: 'Tell me how you dance and I'll tell you how you dress'. This concept perfectly complements the movement, fluidity and dynamism of the LAB Pal Zileri FW17-18 collection, summoning up personality and expression as well as the energy of fashion, and seeking to capture the joy not only of performing, but also of living.
At Pitti Immagine Uomo the presentation space blends muted tones, clean lines, and references to a modern landscape that demonstrates the dynamism of an urban and digital world with contemporary elegance.