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Fashion Dynamism

A dynamic sensory journey awaited guests at the launch event for Pal Zileri’s newly refurbished flagship Dubai store

Celebrating the opening of the newly refurbished Pal Zileri flagship store in Dubai’s Mall of the Emirates was always going to be a stylish affair. Fortunately the exclusive event held last March at the prestigious Cuadro Fine Art Gallery in the Dubai International Financial Centre didn’t disappoint. Attracting a guest list of high-profile names from the region’s fashion elite, celebrity stylist Christian Kasha, model Andy Scott, fashion director Ahmad Daabas and Elias El-indari, founder of the stylish SMF Blog were all spotted in among the influential attendants.

Christian Kasha, Andy Scott, Ahmad Daabas and Elias El-indari

As part of the event, the Cuadro Fine Art Gallery hosted an exclusive exhibition incorporating the highlights of Pal Zileri’s Spring/Summer 2016 collection. Transforming the space into a sensory adventure, Basmati Film created a unique multi-disciplinary video animation of clips from the label’s runway show combined with footage displaying signature intricate Pal Zileri craftsmanship. As it played, a background of live music was provided by innovative multimedia producer Bart Sailer. Meanwhile, iconic spring garments from the SS16 line hung suspended inside floating metal cubes, providing a playful reference to the squares, diamonds and 3D effects within the collection’s design that are inspired by 20th century kinetic and optical art. 

The new flagship store which was being celebrated is an airy 170 square metres space in the Mall of the Emirates designed with Pal Zileri’s signature ‘Avant Craft’ concept in mind – the idea of taking a contemporary approach to a timeless tradition, as championed by creative director Mauro Ravizza Krieger. Consequently, the store’s new look channels superior Italian style in its design to create a modern luxurious space – a result well worth celebrating.

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