PAL ZILERI SHOWCASES ITS OPTICAL CAPSULE COLLECTION AT THE SALONE DEL MOBILE IN MILAN
Pal Zileri’s Creative Director Mauro Ravizza Krieger cites art as a constant influence on his work. The house’s fashion shows in Milan have been staged in a manner that references art – from kinetic art to digital art – and its collections frequently feature a nod to the work of those that Ravizza Krieger admires. For spring/summer 2016, much of the collection was inspired by the op art movement, and the advertising campaign was shot at the Fondation Vasarely in Aix-en-Provence, France, created by Victor Vasarely, the Hungarian-born ‘father’ of op art; meanwhile, for autumn/winter the collection 2016 is inspired by Joseph Albers’ colour theories.
In keeping with this art-based approach, in April of this year Ravizza Krieger presented a special capsule collection during Milan’s Salone del Mobile, which worked-up the season’s op art theme. Using Milan’s international furniture and design fair, an annual highlight of the city’s cultural calendar, as a springboard, Pal Zileri hosted an event in its Milan boutique to launch its new Optical capsule collection.
Characterised by a bold checkered pattern in shades of indigo, the pieces in this tightly-conceived range – from blazer and field jacket to jeans and athleisure trousers – have clearly been created with a young and dynamic wearer in mind. Digitally-connected young men with fast-paced and technology-driven contemporary lifestyles will appreciate the boldness of these designs, which perfectly reflect Pal Zileri’s concept of ‘Avant Craft’, in which tradition and modernity combine seamlessly. The Optical capsule collection also includes a chukka sneaker, silk ties and a versatile backpack.
At the launch event, the Pal Zileri Milan store, with its marble, bronze details, polished stainless steel and, echoed the ‘Avant Craft’ message and worked well as a space in which to showcase the new pieces. The contemporary, arrestingly visual mood of the collection was reinforced by the fact that guests were invited to become the protagonists of an interactive 3D video, a mix of movement and geometric shapes, which Pal Zileri then sent them to share on their favourite social-media platforms.
by Peter Howarth
Some guests interacting with the 3D video and geometric shapes
The collection is displayed in a clean and minimalist way to allow the collection to speak for itself