SS17 LAB PAL ZILERI @PITTI UOMO
LAB Pal Zileri launches the Spring Summer 2017 collection. Contemporary style and urban sportswear combined for a renewed aesthetic
LAB Pal Zileri chooses Pitti Immagine Uomo, the international renowned event for menswear, to present its Spring – Summer 2017 collection.
Two years after its relaunch, Pal Zileri is forging a new creative course and style identity for the LAB brand by combining a contemporary streetwear style with an urban edge for a renewed aesthetic. The goal is to define a new business segment aimed at satisfying the ever-evolving men’s fashion market.
Innovation and research on textile blended with an eye on functional details, add a strong creative impulse, interpreting a contemporary trend for which tailoring and sportswear co-exist for a dynamic and international lifestyle.
Pal Zileri’s CEO, Paolo Roviera, states: “The stylistic direction, overseen by Mauro Ravizza Krieger, will focus on the coordination of the different product categories, from ready-to-wear to accessories. It will rely on the know-how and experience of Pal Zileri in order to achieve a strong positioning in the urban-contemporary menswear segment.”
After a detailed market research and in-depth analysis, Pal Zileri identified a concrete growth potential for LAB, driving plans to redefine and expand its business. The project also includes a new store concept store that will be rolled out to strategic locations in key markets globally.